Page 23 - AV Diamonds - About

Marketing Strategies

A.V. Diamonds is one of the biggest sponsors for JA, JCK, JIS shows. We participate in all of the U.S. and Canada shows, in total about 10 to 12 shows a
year. We present with an abundant amount of merchandise, enough to fill between 8 to 12 booths per show. We also bring sufficient staff, of about 30 to 40
people, to provide the best customer service at the shows. Our user friendly website offers easy access to pictures of our products and an easy purchasing
system for our clients. Our website is constantly updated with new products, seasonal flyers and show details. Clients are able to buy new products, directly
from the site, before they are catalogued. We have a skilled and dedicated home office sales team offering insightful and exceptional customer service. Our
team keeps our customers updated about new products, allowing clients to stay one step ahead of today’s competitive market. This thorough customer
service allows our customers to see and feel the merchandise before their purchasing decision.

A.V. Diamonds believes that handshakes are better than e-mails. Our road sales team travel all over North America, South America and a few neighboring
islands to keep up with customers requirements. Our road sales team travel all over North America, South America and a few neighboring islands to keep up
with customers requirements. We offer our certified Charisma & Eternal Bliss innovative dealer marketing packages. These packages include beautiful,
opulent magnetic display, matching digital frame, a free 30 second professional video commercial, elegantly branded gift boxes, free full color consumer
brochures and color posters quarterly.We offers a CD or SD card with a full 30 second professional commercial for all its bridal collections. These can be
showcased in the digital ad display of the client’s choosing to aid in the marketing and selling of the products. We provides a customized flyer program for
our independent retail jewelry stores. This is a terrific tool to attract customers, resulting in greater profits and a higher positive feedback of customer
choices. For all our clients that do the flyer program we also offer eye catching lobby

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